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Consulting firm from Dubai

Project Name: Mantik Original Solutions webpage.

Tools used: Adobe Xd, Miro, Adobe Illustrator, and InVision.

Team: The Concept Geeks (Storywork course in Centennial College).

My role: UX Designer / Content Strategist.

Description

Mantik is a business consulting company based in Dubai that wanted to increase its clientele. However, their website lacked the necessary information and interactive elements to build trust with the users and keep them engaged.

State y Competitive Analysis

Current State Analysis

We performed an analysis on Mantik’s website based on the identified needs of users determined in the Persona research. In addition, the Current State Analysis worked to identify the present strengths, weaknesses, and opportunities of Mantik’s website and its usability based on design Heuristic principles.

Research

Competitive Analysis

We analyzed competitor websites and focused on areas we believe could be implemented on Mantik’s website. Six competitor websites were analyzed, and we focused on design, number of steps, content types, and amount of navigation items to measure the competitiveness.

Personas

User research of the target audience was part of the personas to analyze the preference of potential users.

We defined the actions to conduct this research with the advice and projection of our strategic partner for the project, Centennial College.

We built Personas based on the current customers and the areas where the company offers its services.

For this, on the page where they offer the detail of their services, called Our Capabilities, I designed a new information architecture, in which we not only had a better visual proposal than the competition but also made it friendlier to access stories of their previous clients.

Recommendation

Based on our research and evaluation, we came up with high-level proposals and recommendations to improve and address the key issues identified by Mantik. The recommendations were based on the evaluation results that the Current State Analysis and Competitive Analysis will deliver.

Finally, this is my proposal for the page of Our Capabilities, within the suggestion that as The Concept Geeks team, we delivered to Mantik.